CONCEPT PROJECT
LOULOU Jewels
Brand Strategy · Social Media · Website Concept
LOULOU Jewels entstand als strategisches Konzeptprojekt mit dem Ziel, eine moderne und nachhaltige Schmuckmarke von Grund auf zu entwickeln.
Von der Markenidentität über die Positionierung bis hin zur Content-Strategie entstand ein ganzheitliches Konzept, das zeigt, wie Strategie und Ästhetik zusammenwirken können.
Project Scope
Brand Strategy
Brand Positioning
Target Audience Analysis
Social Media Strategy
Content Strategy
Website Concept
Creative Direction
Brand Identity
LOULOU Jewels was designed as a modern jewellery brand combining timeless aesthetics with conscious values.
The visual identity focuses on soft neutrals, organic textures and elegant typography to create a premium yet approachable experience.
Building the Brand
Before creating a visual identity, the foundation of the brand was defined through research, positioning and audience analysis.
Customer Research
Website Concept
What I enjoyed most
about this project
Developing a brand from the ground up—from the first strategic idea to the final visual identity—allowed me to combine research, storytelling and design into one cohesive concept.